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How to Conduct an SEO Audit

Before beginning any SEO project, it is important to do an audit of your website’s current state. This will help ensure that your efforts are focused on improving the traffic and rankings of your website, rather than simply spam tactics that can ultimately hurt your search engine rankings. There are three key components of an on-page SEO audit that you should consider conducting before launching any type of SEO campaign: keyword analysis, content optimization and code optimization. 

Keyword analysis

The first step in SEO audit is to analyze the keywords that you are currently targeting on your website. There are a number of free tools available that will allow you to do this quickly and easily. These include Google’s Keyword Planner and Google Trends. Both of these tools will allow you to analyze the search volume for each keyword, as well as estimate the level of competition for those keywords. This information can then be used to identify new potential keywords to target. 

Content optimization 

Once you have identified which keywords to target in your next SEO campaign, the next step is to optimize your website content based on those keywords. Start by examining the pages of your site that are generating the most traffic. Identify the content on these pages that is performing well and analyze why this is the case. Also, analyze the pages that are not performing as well and try to identify what is causing them to perform poorly. Once you have analyzed your content and identified areas of improvement, the next step is to update the content that is already live on your site with new optimized versions. Coworking space software design can be helpful for this step since it allows you to easily change the content on your web pages without interfering with the underlying code of the site. 

Code optimization

The first step in your SEO audit is to analyze your website’s code and optimize it as needed. This is an important step because bad code can actually cause your search rankings to plummet in some cases. 

By the way, HVAC contractor insurance online reviews used to be able to rank extremely well for certain keywords, but a recent site redesign resulted in a sudden decline in their search rankings. In some cases, this was caused by updates to the way search engines crawl and index websites. In other cases it was caused by errors in the code itself. 

After all this, you pass to another stage of your SEO audit. Analyze your website’s existing backlinks (external links) to identify opportunities to build more high-quality links to your website. There are a number of tools that will help you with this task, including Open Site Explorer, Ahrefs, Majestic SEO and SEMrush. 

Reviews of best crypto exchanges on Reddit have a handful of different tools available that you can use to analyze the search volume and competition for specific keywords. 

Conclusion

The pages that are performing well are those with optimized content that have a good number of relevant backlinks from reputable sources. This means that if you want to increase your traffic, then you need to improve your website content by adding more high quality content that is related to the topic of the page as well as get more backlinks from high quality sites that are relevant to your content. 

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